There are so many social media platforms that finding out which generates the best results for specific business objectives, and the content published will also vary depending on these factors.
Take a look at a video on Facebook, it is unlikely to be more effective for driving business audience traffic than an article on LinkedIn, and so on. Good thing is that you can use the different social platform’s purposes for different kinds of marketing campaigns, making sure the content is highly tailored for that platform and audience.

In our next post, we will look at the benefits of leveraging social media.